What color is Bruce Springsteen’s “Born to Run”? For many, the question may sound like word salad, but if you have synesthesia, not only...

We all want to hang out with the people who really “get” us—our equals, our peers. As it turns out, this even appears to hold true for...

Last week, we talked about how "delighters", those little extra touches, can make all the difference in sales. There’s just a few things...

Today’s consumers are savvier than ever. In this age of constant media bombardment, it may feel harder and harder to stand out from the...

If you’ve taken a psych class in the past four decades, you’ve probably encountered some version of the following story: In 1971,...

Hollywood doesn’t have the best track record portraying mental illness. From the harmless, almost charmingly quirky weirdos of Benny and...

Could you have ADHD? If you’re not, say, a hyperactive schoolboy, it’s possible that nobody has ever suggested this to you. However,...

Chronic stress: it’s not just bad for your stress ball budget. Left untreated, persistent stress can create a whole host of problems in...

How much of our social behavior is hard-wired and how much is learned? It’s a huge question. The nature vs nurture debate has raged for...

Let’s say you’re reading up on landmark Supreme Court decisions of the past decade. (Hey, everybody needs hobbies.) You’re skimming an...